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Cross-Border Growth Strategy
Market entry, expansion, and growth strategies that align opportunity with execution.
We help U.S. and Taiwan organizations turn cross-border ambition into aligned strategy, trusted partnerships, and exceptional leadership execution.
MKMB Advisory partners with executives and leadership teams to navigate complexity, build capability, and deliver results that last.
How we can help →◎
Strategic Partnerships
Build and activate partnerships that create value, accelerate growth, and strengthen ecosystems.
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Executive & Team Advisory
Strengthen leadership teams, align strategy, and improve decision-making and collaboration.
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Organizational Transformation
Design and lead transformations that build capability, agility, and a culture of execution.
Our approach
Business rigor. Human insight. Bicultural fluency.
We combine strategic thinking with deep human insight and bicultural fluency to help leaders navigate complexity and execute with clarity.
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Strategic Clarity
We help define the right strategy and enable confident decisions.
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Leadership Capability
We develop leaders and teams who can align, inspire, and execute.
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Cross-Cultural Execution
We bridge cultures, build trust, and turn plans into sustainable results.
Trusted by leaders
“Hsiang-Yi excels in strategic planning, macro systems thinking, and leading organizational transformation. Her guidance has been invaluable.”SVP, Global Hospital Group
“Her strategic thinking, facilitation skills, and warm presence create the conditions for leaders and teams to think bigger and achieve more.”CEO, Healthcare Organization
“Marcus builds trusted relationships that enable open and meaningful conversations. His calm presence and thoughtful inquiries bring clarity and purpose.”EVP, Global Technology Company
Services
Advisory that connects business strategy with human execution.
Cross-Border Growth Strategy
Support for organizations entering, expanding, or strengthening their position in Taiwan or North America.
- Market expansion and strategic priorities
- Stakeholder and ecosystem mapping
- Operating-model and organizational alignment
- Executive decision support
Strategic Partnerships
From opportunity framing to relationship activation, we help organizations build partnerships that work in practice.
- Partner strategy and opportunity design
- Executive relationship development
- Cross-cultural expectation alignment
- Partnership activation and governance
Executive & Team Advisory
Trusted counsel for leaders navigating growth, complexity, transition, and high-stakes decisions.
- CEO and senior executive advisory
- Executive coaching
- Leadership team effectiveness
- Strategic communication
Organizational Transformation
Practical support to convert strategic intent into new ways of leading, collaborating, and executing.
- Transformation roadmaps
- Leadership activation
- Cross-functional collaboration
- Culture and change integration
Leadership
Experience across operating leadership, strategy, and executive development.
Founder & Managing Partner
Hsiang-Yi Lin
Hsiang-Yi advises CEOs, senior executives, and leadership teams on growth strategy, organizational transformation, strategic partnerships, and leadership effectiveness. Her experience includes operating leadership across Product, Marketing, and Analytics, followed by 14 years in executive coaching, strategic planning, and leadership development. She holds an MBA from Harvard Business School and a master’s degree in Engineering from Cornell University.
Partner & Executive Coach
Marcus
Marcus works with senior leaders to build clarity, confidence, and long-term perspective through major career transitions, complex decisions, and leadership challenges. He is known for building trust, listening deeply, and asking thoughtful questions that bring clarity and purpose.
Start a conversation
What could become possible with greater clarity, alignment, and trust?
We welcome conversations about U.S.–Taiwan growth, strategic partnerships, executive advisory, leadership development, or organizational transformation.
Contact Hsiang-YiBased between Taiwan and the United States | Available globally